A hypothetical ad campaign meant to raise awareness of HIV, specifically amongst heterosexual people; as HIV awareness is most heavily concentrated amongst LGBTQ communities. The statistic that I wanted to focus on most heavily was the fact that 13% of all HIV cases are currently undiagnosed, which is a rather large number for such an important illness. Using a tasteful innuendo combining type and image, I intend on creating intrigue and inviting people to engage with the piece and locate the message.