Scribbles Coffee Company is a Kent, OH-based coffee provider that handles both individual coffee sales out of their brick-and-mortar storefront as well as wholesale coffee bean sales. When tasked with creating a new brand identity, I wanted to ensure that it made strong use of their previously existing black squirrel mascot. I designed a new spin on this character and used him in a variety of branding applications; trying my best to capture feelings of whimsy, excitement, and a relatable amount of anxiety.
*This project was made without direct collaboration with Scribbles Coffee Co. and is a hypothetical rebranding design
Scribbles Coffee Co.
Company Rebranding & Redesign
Scribbles Coffee Co.
Process Log
