Till & Barley is a theoretical brand of instant mac & cheese conceptualized, designed, and then realized by myself. The intention was to create a brand that is both striking in visuals but also down-home, classic feeling. The logotype is completely original hand lettering done by myself, with some additional text being a modified existing typeface.

There are three flavors featured, with each one being represented by a different geographical location and a bovine. The American longhorn, the Italian buffalo, and a Scottish highland cow. Each flavor represents a traditional means of serving mac & cheese historically across the world.