Seitan’s Realm is a horror media and pop culture-themed vegan deli based out of Columbus, OH. This menu redesign is inspired by related heavy metal aesthetics and gave me an opportunity to play with color and typography in a way I normally don’t get.

Seitan’s Realm’s values are that of openness and playfulness, just delivered in a coat of paint that is more abrasive and loud. My goal was to create a series of spreads that communicate both intensity and fun.